Makeup packaging that is poor in quality and performance can mean that your product doesn’t sell. You can have the best idea in the world, but wrong packaging can hurt your brand and ruin your sales.
To select the right makeup packaging company, consider key factors such as product quality, competitive pricing, customization options, certifications, and reliable logistics.
If you specific makeup packaging questions, let’s tackle those too.
Why is quality crucial when choosing a makeup packaging company?
Quality is extremely important. The last thing you want to do is put your product in the wrong packaging. It breaks, leaks, or deteriorates during shipping and hurts customer trust. A good makeup packaging partner ensures your products are protected, look great, and last until the user finishes the product. Look for packaging companies that have:
High standards when it comes to makeup packaging design.
Strong quality control processes
Certified materials
How does pricing affect your decision in selecting a packaging supplier?
Pricing is a big deal when it comes to finding a packaging partner, especially when you’re trying to create a long-term relationship. You want someone who will give you a great price without sacrificing quality.
I would add something about striking a balance between the cost and quality. You have to be able to make money, but you need to have the cost and quality right to ensure the packaging meets your customer’s expectations without crushing your wallet.
What type of packaging is used for cosmetics?
Consider the type of cosmetic packaging (lipstick, for example). Think about what your target market expects. Do you want it to be a fun, playful, and less expensive product? Maybe visualize lip gloss that a teenage girl carries at the beach in her shorts? That might be lightweight plastic or a less expensive material. If you’re marketing to an older age group who spends more money on a high-end lipstick that’s tied to elegant dinners out, that might be a heavy, shapely glass container.
Different types of makeup products usually need different types of containers. Lipstick containers that are lightweight plastic are different from a heavy glass bottle for a breast-firming product. Metal can be industrial and cool, which is good if your product’s story and brand is more industrial or modern.
What is the best plastic for cosmetic packaging?
There are some unique plastic options. When it comes to cosmetic packaging, there’s a big difference between the type of plastic you use and environmental impact.
The plastics most commonly used in cosmetic packaging are Polyethylene terephthalate (PET) and Polypropylene (PP).
- PET plastic is lightweight, durable, and highly recyclable, which means it’s very popular with eco-conscious brands.
- Polypropylene has excellent chemical resistance and is used with many creams, lotions, and applicators.
Choosing the right plastic not only makes sure your product is safe, the choice of plastics demonstrates an environmental stance. All of this impacts your makeup packaging design.
How to pick the best packaging for your product?
Choosing the best makeup packaging isn’t only about making it look good, it’s also about making sure your product gets to your customers in one piece.
For example, great-looking lipstick tubes that look stunning and hold up through shipping and handling (both by your company and your customers) are critical. You can also add coatings or customize by adding printing or embossing to elevate your packaging design and make your brand stand out on the store shelf.
Balancing a mix of function, appearance and protection ensures you pick the best makeup packaging for your brand.
How do I choose a packaging supplier?
Picking a packaging supplier isn’t only about price. It’s about trusting someone to deliver a product to you that you will in turn send places and people pay you money for. That’s a big decision.
You have to trust they will meet your production, delivery, and customer service needs.
- Production capacity
- Production history in makeup packaging
- Deliver on time
- Important certifications
- Industry experience
- History or not being difficult to deal with
How do I choose a packaging design agency?
Working with the right packaging design company can make your product come to life. When you’re choosing a design company, look at the designs in their portfolio and see if they have experience with makeup packaging. Make sure whoever you choose is up to date on market trends.
A great design company will talk to you about your vision and then design packaging that represents what you what and what you want to say about your product and they will be knowledgeable about what’s going on in terms of sustainability, what’s hot and on-trend, and what are innovative designs.
Which company is best for packaging?
Finding the best packager means finding a partner who’ll give you what you need, that’s within your brand, and that’s within your project budget, whether it’s lots of money or a little bit of money. The top makeup packaging companies out there will talk you through what really needs to be done, show you different products, can add your logo, and ship products around the world.
High-level manufacturers offer comprehensive services from design to production so that your packaging has consistency and quality. This isn’t just about buying something off the shelf, it’s about investing in real estate on the shelves of people who buy from you. Getting the right partner will save you time and money and ensure you’re successful with your makeup packaging.
What are the 4 factors to consider in packaging a product?
When you package your product, there are four major things you want to hold top of mind: product protection, branding, cost, and environmental impact. These four things will dictate how much money you make, how your product performs in the market, and how your customers feel about the choices you’ve made around your product.
Environmental impacts include recycling programs, using recycled products, biodegradable additives, and other considerations about what is and what is not good for the environment.
Product protection are the steps to ensure your product arrives at your customer’s home undamaged.
Branding means your logo, color scheme, fonts, tag lines, and anything you think of when you think of putting your product in a box.
Cost represents profitability.
Environmental impacts include recycling programs, using recycled products, biodegradable additives, and other considerations about what is and what is not good for the environment.
What is important when deciding on packaging for products?
What’s most important when trying to pick the best of all the makeup packaging companies out there is to make sure the packaging looks like you want it to look. If you have a brand built for tough and durable, manly stuff, your packaging has to look tough and durable and manly. If you have a brand built for frilly girly things, your packaging must be frilly and girly. It really is that simple.
Your makeup packaging designs need to look good, and you use the packaging to support whatever you’re doing with your product and whatever you’re doing with your brand. Make sure you have packaging that lets your product stand out, meets your customer’s needs, and promotes your brand.
Summary
Some makeup packaging companies to think about include:
APC Packaging
East Hill Industries
Cospack America Corp
